Philip Morris International Inc. is a Swiss-American multinational cigarette and tobacco manufacturing company, with products sold in over 180 countries. They have decided to focus on Reduced-Risk Products (“RRPs”). RRPs are products that present, are likely to present, or have the potential to present less risk of harm to smokers who switch to these products versus continued smoking. In order to educate people of this transition, PMI made a documentary about the upcoming changes. Drone Alps were tasked with drone filming the Swiss part of the documentary. We followed the scientist in his car along the motorway and his arrival at the head-office building in Neuchâtel.
You can watch the documentary here: